Why Tesla Model 3 is Expected to Become an iPhone in the Automotive Industry

Netease Technology News August 1 news, "Connect" website recently wrote that Tesla started delivery last weekend, the Model 3 is far more than an electric car, it has great significance behind it. This model is expected to become an epoch-making product and become the iPhone of the auto industry.

Last weekend, the arrival of the Model 3 made many people excited. They are excited for a reason. The arrival of the car marks a new chapter in the history of the car: this chapter does not have a fuel engine that has been around for more than 100 years. Instead, it makes electric cars not only dreams of people, but also inspires outstanding technology and design. And performance.

Tech trend watchers may have a dream of 2007, when another grand conference gave people the feeling that it is about to set off a revolution in the world: If the Model 3 is successful, then it will become the iPhone of the auto industry. Those who will lead in droves will imitate. It may even bring the world to the point where not only electric cars but also driverless cars are on the road, preempting even any company, including Google, to realize that vision.

Create electric car dream

If you want to compare with the situation when the iPhone was launched in 2007, it should be pointed out that before the iPhone was born, smart phones appeared. Now there are other electric car products on the market. But those models look clumsy and not attractive. The Chevrolet Bolt can be compared to the Model 3 in terms of price and cruising range (and also earlier to enter the market), but it did not cause popular enthusiasm. The BMW i3 is a futuristic model that uses innovative materials and a miniature range-enhancing engine, but consumers do not buy it.

For Model 3, Tesla promises a smooth and smooth integrated electric driving experience. Customers can walk into Tesla Belle's stores and can order cars, solar roofs or home batteries. They can rest assured that they can travel long distances because there is a dedicated Supercharger charging pile network for quick charging. This is a complete self-contained ecosystem - just like Apple's ecosystem.

Like Apple, the fame of Tesla and Elon Musk is enough to bring about a huge fan base, and it is enough to bring potential consumers excited about the competition: Audi, Jaguar and Porsche are all showing The concept of their respective electric cars, those concept cars are not only powerful, but also very attractive shape design. The e-tron Sportback, I-Pace and Mission E all aimed at the Tesla.

Create the future of automated driving

Model 3 should also become a leader in driverless cars. At present, Tesla's Autopilot function is a semi-autonomous driving function, so the car will only automatically drive on the highway, requiring someone to take over the steering wheel at any time. But soon Tesla will provide wireless updates to allow all its cars to be fully automated on the road - with no hardware changes at all. This is like Apple's launch of the App Store app store. This move by Apple brought no-ones imaginable progress on mobile phones: new ways of dating, money transfer, social media dominance, and the rise of the sharing economy. Tesla’s changes will allow drivers to lend, share and monetize their cars in ways that they could not even imagine.

Tesla already has some ideas. Musk’s blueprint is to help car owners add their cars to Tesla to summon car services. Those cars will not be idle for 22 hours a day, but will be able to drive automatically when you are sleeping, at work or on vacation, pick up passengers, and earn you extra money. That means that Tesla will face head-to-head with other giants in the automotive industry, including Uber, who is involved in driverless cars, Waymo, who tests driverless vans in Arizona, and NuTonomy, which runs driverless taxis in Boston.

Scale up

Tesla must take the opportunity of the new Model 3 to expand its scale and must greatly expand its scale. The company wants to produce 500,000 cars in 2018, which is about double the 2016 production of Porsche. (VW, Toyota, or General Motors shipped more than 10 million vehicles a year.) But Tesla's "big" may also have limitations.

"If Tesla can succeed in the launch of the Model 3, then they will be able to lay a cool position for electric car manufacturers." Wallace Hopp, professor of automotive business at the University of Michigan, said, "But I It is guessed that most of the output of electric vehicles will come from traditional car manufacturers, which will produce cars that are cheap and powerful and reliable."

Tesla may never be able to outshine its sales, just as Apple’s iOS cannot exceed Android in market share. It may also not be profitable. But that's not important - those aren't Musk's goals. He has always said that the company's goal is to accelerate the transition of the world to sustainable energy. He seems to be on the right track in this regard.

Design is the secret

The last key part of Model 3 is design. It looks very attractive and not clumsy at all. It looks great, not because of what its designers are doing, but because it focuses on concise design. There is only one large screen in the middle of the center console. Outside the car, it looks like a smaller version of the Model S.

Designers pointed out that simplicity will give Model 3 a long life. "I think that each version of it will be very long life, and Bolt and other brands of models will be rapidly aging." Pasadena Art Center Design Institute of California, the vehicle design teacher Geoff Wardle (Geoff Wardle) said.

However, if you look at the Model 3's seats, screens, coloring, and even price, it's easy to lose sight of what really makes it unique: technology. It is loaded with various sensors and a car supercomputer. Tesla engineers can also wirelessly push software updates like Apple does.

Jeff Miller, a professor of computer science at the University of Southern California, points out, "The difference between Tesla and traditional car dealers is that the former is a technology company that produces cars, and the latter is a car company that brings technology to cars."

Model 3 is essentially never out of date. Tesla's engineering team has a good idea to write and wirelessly push software so that owners can bring new features to their cars by touching the touch screen. What Tesla is doing is just the beginning. Automobile manufacturers welcome to the 21st century. (Lebang)