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The concept of VR has become more and more in-depth among various industries, especially the automotive industry. A few years ago, VR was only a single project in the development of new cars. Now VR has integrated into its customer experience in its own way, providing potential buyers with a test drive experience through the showroom, allowing them to experience what is truly driving at the scene. In fact, current potential buyers can experience virtual test drives in their own homes.
The exploration of VR not only changed the rules of the game between consumers and car companies, but also changed the car dealership, automobile manufacturing, and satellite industry. In addition to the virtual driving experience, we mentioned earlier that VR has been integrated into several major automotive brands. Both Ford and Audi have begun to use VR technology to present their products to users. Users simply wear the Oculus Rift headset and see the interior and exterior of the car in a virtual environment. Toyota applies VR technology to other areas and simulates the driver's response to many disturbances, allowing the driver to understand the importance of road safety. If drivers can experience the consequences of these illegal operations in a virtual environment, they can prompt them to rethink their driving behavior.
For the auto showroom operators, VR technology provides them with a very attractive marketing tool. VR driving will undoubtedly arouse consumer interest in cars. Even if consumers are not interested in VR technology, they will stay in the exhibition hall for a period of time and may be attracted by other cars. With VR technology, automotive showrooms no longer need more space to display more cars, and all car models can be presented in a VR environment.
For automotive customization, VR technology also provides a unique experience that allows users to add or remove certain components to customize their dream car. For example, the user can clearly see how the tray in the car interior passes out the cup. Users can customize the car's specifications and functions according to their own preferences. In theory, users can create a unique car, which sounds great.
Perhaps in the future, the user will use the VR headlights in the home to customize the car in the morning and receive the car in the evening. VR makes impossible impossible. Although VR technology is still in the conceptual stage for the automotive industry, it will prove its value and let us rethink the automotive industry.
September 19, 2022
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September 19, 2022
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