Various signals indicate that the automotive industry is at a fission crossroads

(Original title: The auto industry is at a fission crossroads)

The Frankfurt Motor Show 2017, which took place on September 12th, is as old as the 67th (every two years) age. The world's automobiles have never been at the crossroads of an industrial revolution like today. One hand is that traditional internal combustion engines don't give up and one hand is a huge investment in new energy vehicles, which is forcing car companies to break the law of incompatibility. Before smashing this layer of window paper, optimists believe that the automotive industry is in the dark before dawn. Pessimists believe that the huge investment in new energy may make some companies go bankrupt before the dawn. Such a crossroads is also reflected in that, in addition to Ford, the American car companies collectively continue to absent from the Frankfurt Motor Show, which is known as the world fashion trend. Volvo also did not participate. This makes the Frankfurt Motor Show's international nature greatly reduced, it touches on China's Chery and the Great Wall high-end brand WEY to become the new darling of the Frankfurt Motor Show.

The current Frankfurt Motor Show, including diesel, gasoline and other traditional internal combustion engine models, seems to retreat behind the scenes, replaced by many car companies open mouth new energy and driverless strategy, if which car companies do not mention these two is not followed Car-like. Of course, there are also two distinct phenomena in the new energy strategy. The BMW iVision Dynamics concept car, which will be mass-produced next year and is located between the i3 and i8, will take 0-100 km/h to accelerate in just 4 seconds. The maximum speed will exceed 200 km/h, and the cruising range will also be breakthrough. Over 600 kilometers. According to BMW's plan, before 2025, BMW will provide 12 models of pure electric and 13 hybrid powertrains to accumulate 25 new energy models. From 2020, all models of the BMW Group will be able to produce any of the models on demand. A type of drive - whether it is equipped with an internal combustion engine, a plug-in hybrid system or battery-powered. Compared with BMW’s pragmatic new energy vehicle strategy, many companies are sloppy in new energy vehicles. Although some claim to be new energy vehicles, the number of EVs does not include the core elements of EVs. Substantive breakthroughs, some still limited to 300 kilometers of cruising mileage. Volkswagen, which was fined for "off-gas emissions fraud," has also announced that it plans to reach 3 million electric vehicle sales by 2025. For example, light investment will require 30 billion euros. I really don't know if there is a shortage of money. Where did the public get so much gold and silver? On the models, when Mercedes introduced Smart, Mercedes-Benz EQ, BMW launched i3s, MINI pure electric and many other new energy new models, Volkswagen also only an ID concept car, and is the latest in all automotive companies in mass production. This is at least the case at the booth unless Volkswagen is hiding some of the models. What's more, car companies that can't get a decent new energy car simply play a driverless gimmick. As everyone knows, drones need to be built on the basis of intelligence, electricization, and interconnection. Without such support, they are all too daunting and vain.

The introduction of new energy automobile policies by many countries in the world, including China, will accelerate the technological revolution in the transformation of traditional internal combustion engine vehicles into new energy sources. At present, France, the United Kingdom, Germany, Norway, and other countries have set a timetable for the ban on the sale of traditional cars. The difference between China and other countries is that we first develop new energy and then ban the sale of traditional cars. This is essentially different from other countries. Peter Group Director Peter said that no country in the world has plans like the Chinese government to promote the development of electric vehicles. China will become a promoter of electric vehicles and electric drive technology, so China will change the entire automotive industry.

The strength of China lies in the participation of Chery Automobile and Great Wall Motor's high-end brand WEY at this Frankfurt Motor Show, which is a gift to China's auto industry. Since both are concentrated in Hall 8, I used to call Hall 8 China Pavilion. Before Chery and the Great Wall WEY, Chinese auto companies such as Geely, Brilliance, and Shuanghuan used to be the paving stones for Frankfurt. It was only at that time that Chinese cars were indeed fragile, compared with the European media’s use of “unsafe” and “shanzhai” products. Chery and the Great Wall WEY are widely praised at this Frankfurt Motor Show. "Automotive News Europe" specially produced an atlas for Chery Exeed TX and commented that "Exeed TX will be the first model of Chery's new product series Exeed. As part of its global expansion, Chery will be Exeed TX will be launched in Europe in the next few years." The “Focus” magazine published on September 13 reported on the models exhibited at the Frankfurt Motor Show. The VV5s, a classic model built by the Great Wall WEY brand, was highly praised. The VV5s with Porsche 911 GT3, Audi A8, Honda Urban EV Concept, Smart, and Mercedes-Benz Vision EQ Concept was named the most successful of the five models, and the WEV VV5s ranked fourth. The recognition of Chinese cars at the Frankfurt Motor Show is the intersection of Chinese cars from Frankfurt to the world. Chery and the Great Wall WEY may not have started to sell in Europe after participating in the auto show, but let the world see the trend of Chinese autos. Yin Tongyue, chairman of Chery, said that Chery was invited to participate in the Frankfurt Motor Show because Europeans believed that Chery had a high degree of internationalization and had factories in many places in the world such as Egypt, Iran and Brazil. The huge market in China nurtures local brands that go to the world. There is nothing impossible.

The best evidence that the world automobile industry is at the crossroads of an industrial restructuring is that the most impressive aspect of Frankfurt this time is that the car has no “steam” but only “electricity”. It is only a matter of time before the "car" is changed to "tram". The Frankfurt Motor Show 2017 is a bud.