Texas Instruments DLP Enters Automotive Electronics Expects to Be Available in 2016

On the afternoon of January 13th, during an exclusive interview with Sina Digital, DLP was about to enter the automotive electronics industry. It is expected that DLP automotive projection products will formally enter the market in 2016.

“There are more and more car manufacturers now aware of the changes that DLP technology will bring to the automotive sector. For DLP, any car will have the opportunity to use DLP projection technology in the future, which is a new development for DLP. Field, but also a market with great potential."

Japanese automakers have taken the lead in adopting DLP technology in many concept cars, including Toyota and Mitsubishi. Compared with the traditional LCD, the projection display does not require a fixed screen shape, and the projection can be completed according to the interior design of the automobile. In addition, regardless of the surface shape of the object, even in the extreme temperature environment, the projection can work normally, so the projection will have a wider range of application in the automotive field than the traditional LCD.

Mariquita Gordon believes that "projection has broad prospects for automotive applications." The form and color of the instrument panel will be significantly improved for the existing LCD technology. We can see in Audi's showroom this year that Texas Instruments DLP technology can project driving information to the windshield and generate interactive operation through gestures. The driver does not need to The shift of sight will provide a more friendly and comprehensive solution under the premise of ensuring safe driving. The color and information presentation are also more diversified, not limited to a single backlight.

However, Mariquita Gordon also emphasized that the current DLP automotive application has not yet been commercialized and is still in the testing phase. This technology is also different from any existing DLP projection technology such as front projector, Pico, and cinema.

She believes that in the future, DLP has great potential in the automotive field. It will display the virtual image on the same screen as the real world, allowing the driver to look down and see the important information he needs. He will even use naked-eye 3D projection on the car in the future. . "Texas Instruments DLP has long focused on the development of HUD (Head-Up Display) and DLP will lead HUD to new areas." In response to our concern about when to mass production, Mariquita Gordon gave the time point in 2016.