Southeast Automotive Positions New S3 Network for Commercial Vehicles

After the implementation of the dual-brand development strategy of "Mitsubishi" and "Southeast", Southeast Automotive is currently planning to re-sell the sales channels. The reporter recently learned from the southeastern interior that the southeastern brand after replanning will be divided into two networks, S1 and S3. The new S3 network will be used to locate commercial vehicles, while the existing models will all be classified as S1 networks.

A middle-level person from the Southeast Automotive Group told the reporter that as for the middle of the S2 network, it is not yet clear what the plan is for the time being. Vice Chairman of the Southeast Automobile Sales Department Yi Shanyou also confirmed the above news in an interview and pointed out that during the adjustment of the new sales network, South East Motors mainly focused on creating the S3 new network, while existing models were all assigned to the S1 network. .

The newly added S3 network is currently preparing for the new high-quality micro-car model C1 "Xiwang" to be listed in the second half of the year. "The network channel is currently only a product of Xiwang. In the future, some commercial vehicles such as Southeast Delica will enter." Yi Shanyou revealed that according to the plan, the V3 Lingyue Super Value Edition, which will hit the second- and third-tier cities and taxi markets in the future, will also Put it on the S3 net.

The S3 network is mainly prepared for the development of second- and third-tier cities. Therefore, the scale of its dealers will not be the standard 4S store model, but will be dominated by 2S outlets.