LeTV Automotive Co-founder Ding Lei Leaves Zhang Hailiang as Global CEO

【Global Network Technology Comprehensive Report】On March 20, LeTV Supercar announced a senior personnel adjustment. With immediate effect, Le Super Car (China) President and COO Zhang Hailiang has become the global CEO of LeSEE. Ding Lei, former co-founder of LeTV, will retain only the position of strategic adviser at LeTV.

According to reports, Zhang Hailiang was born in October 1970, a senior engineer and doctoral degree. In April 2016, Zhang Hailiang officially joined as President and COO of LeTV Super Vehicles (China).

According to statistics, Zhang Hailiang joined Shanghai Volkswagen (later renamed SAIC-Volkswagen) Automotive Co., Ltd. in 1994. He once served as vice president of SAIC, general manager of SAIC Volkswagen, and general manager of SAIC Volkswagen Sales Co., Ltd. At the same time, LeTV Supercar announced that Niu Shengfu officially joined as the Chief Technology Officer of LeSEE China.

Yesterday afternoon, Dinglei, the co-founder of LeTV Automotive, the vice president of the world, and CEO of China and Asia-Pacific region suddenly announced their resignation through Weibo. The reason is health problems.

Ding Lei stated in the statement “I no longer hold LeTV’s related positions”. Due to personal physical health reasons, after careful consideration and full communication with Mr. Jia Yueting, the founder of LeTV, it was decided that he would no longer be the global deputy director of LeTV. President, China and Asia Pacific CEO. However, he will be invited as a strategic adviser to the LeEco Ecological Research Institute and continue to support the development of LeTV's ecology. At the same time, he wished LeTV to mass production as soon as possible, and Jia Yueting’s car dream was realized as soon as possible.

The automotive business has always been regarded by the outside world as LeTV's "most money-burning" business. Therefore, at the end of last year, LeTV's capital chain crisis was one of the most criticized industries. At the end of last year, the outside world had rumors that Ding Lei had left, but then Ding Lei issued news that he was met with "departed" and indirectly denied resignation rumors. Since then, Jia Yueting, who has had a temporary crisis, has also announced that he will not give up the auto business. In addition, LeTV in the United States announced in January this year that the first mass production car, FF91, has been high-profiled. The outside world's discussion on LeTV has temporarily subsided. However, what caused the concern was that Ding Lei did not attend the flagship conference.