What should I do if the vehicle cannot run normally due to lack of oil, mechanical failure, or traffic accidents? For many users of imported high-end cars and joint-venture brands, C-Class cars do not seem to worry, because there is the best rescue service, but this "unfair treatment" may change. Recently, Beijing Auto and the world’s largest rescue service group, Allianz Global Rescue Group, formally signed the “National Road Assistance Service Agreement”, and Beijing Automobile’s first sedan E-series has also become the only domestic same-level market to enjoy Allianz rescue. The service of its own brand models, following the "three bags of the first car" after the industry opened the precedent.
It is reported that from September 22, 2012, on the mainland of China, all E-series cars sold by Beijing automobile dealers will enjoy a free roadside assistance service for one year starting from the warranty date. All E series sedans sold before this time also enjoy a free one-year service from the start date of the service. During the entitlement period, if the consumer does not arrive at any of the Beijing Auto Authorized Dealer Stores when the vehicle is in condition, just call the Beijing Auto 24 Hour Roadside Assistance Hotline (400-610-6200) and the rescue service will be available to the user for the first time. The location of the vehicle is implemented.
Auto market enters “micro growth” era
In recent years, as the international auto giants have been rushing to seize the domestic automobile market, the market space of independent brands is gradually being compressed, and the market sales volume has continued to decline compared with previous years. If independent brands want to stand out in the fierce market competition, in addition to fighting joint technology with the joint venture brands, quality and price, the upgrading of service capabilities is also urgent. In particular, the concept of consumption of domestic consumers is maturing, and car owners pay more and more attention to the after-sales service of the brand. For example, the time and geographical coverage covered by the service are all important considerations for consumers to purchase cars.
In order to fully meet consumer demand for services, to provide car owners with quality and professional services in the first place, Beijing Automotive teamed up with the world-renowned Allianz Rescue Group to provide consumers with seamless real-time rescue services 24 hours a day. It is reported that Allianz Rescue is the world's largest rescue service group and has more than 5,000 rescue agencies, providing consumers with all-weather professional services. As a pioneer in the road rescue industry, Allianz Group has extensive industry experience and value-added services and has been leading the development of global travel insurance and roadside assistance. The cooperation between Beijing Automotive and Allianz Group not only can further enhance the satisfaction of the E-series owners, but also vividly illustrates its service concept of “kinship, touching, and fast”.
To make "service" killer, Beijing Auto to be the automotive industry "Haier"
In fact, Beijing Automotive has always used the service as a weapon to hit the market. In March of this year, when Beijing Automobile’s first sedan E series was launched, it announced its first implementation of the “Three Guarantees” vehicle, and the E series also became China’s first “Three Guarantees” model. Beijing Automotive Co., Ltd. opened its first domestic "Three Guarantees" precedent, which not only won praise from the automotive industry, but also allowed consumers to see the original brand's unprecedented sincerity.
For this strategic cooperation with Allianz Group, the relevant person in charge of Beijing Automotive stated that “Beijing Automotive should be a trustworthy brand and should make products that people do not have to worry about. We should allow consumers to enjoy warmth, intimacy and efficiency. We will strive to become the 'Haier' of the automotive industry and let 'services' truly become the differentiated advantages of Beijing autos' middle- and high-end self-owned brands and become the killer of the joint venture's 'dashboard'."
Nowadays, building an internationalized and professional service system has risen to the strategic height of Beijing Auto's own brands, and it is also an important driving force for enterprises to achieve growth. This time, together with the strength of Allianz Group, it laid a solid foundation for Beijing Automotive to build a reliable service. It is believed that with the gradual advancement of Beijing Automotive Marketing Network, its coverage of service policies and measures will be more extensive and closer to consumers, and its internationalized independent brand image will also be more deeply rooted.
Shenyang Zhongda Huanxin Refrigeration Technology Co., Ltd.
