Detailed breakdown of the world's major automotive brands

Recently, many European countries have announced the timetable for the ban on the sale of fuel vehicles. China has also announced that it will join this rank. Following Volvo’s announcement of a plan to fully electrify by 2019, many car brands have announced timetables for the full electrification of their models. Let's take a comprehensive look at this below.

Recently, countries such as the Netherlands, France, and the United Kingdom have announced timetables for the ban on the sale of fuel vehicles. China, the world’s largest new car market, may also join this ranks. Recently, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology of China, stated that the Chinese government has started to study and formulate

The timetable. The tightening of the “squeezing spell” that is banned by the fuel trucks is getting tighter, which has prompted major automakers to accelerate the pace of electrification, lest they should be abandoned by the times. Following Volvo’s announcement of a plan to fully electrify by 2019, many car brands have announced timetables for the full electrification of their models. Let's take a comprehensive look at this below.

public

Electrification schedule: 2030

On the night of the Volkswagen Group media held on the eve of the Frankfurt Motor Show, the group’s CEO, Mullen, officially released the “roadmap E”, the most comprehensive electric motor strategy in the industry. In an interview with the media, he said: “In order to better welcome the arrival of the electrification, we are ready.” He said that by 2030, Volkswagen will invest US$24 billion in research and development of zero-emission vehicles; In 2025, about one-fourth of the new cars sold by the Group will be pure electric vehicles, and its brands will launch a total of more than 80 new electric models, including 50 pure electric models and 30 plug-in hybrid models. In addition, Mullen also announced that by 2030, Volkswagen Group's more than 300 original models will be provided with electric version. Obviously, this compares with the 2025 plan proposed by the public before investing 12 billion U.S. dollars in 2025 and producing 30 electric models. It has taken another new step.

It is undeniable that it is precisely because of the impact of the diesel emissions scandal that directly led to a strategic transformation of the automotive industry in the world and even in Europe. Breakthroughs in battery technology and increased environmental pressures have prompted major car companies to accelerate the development of zero-emission vehicles. In order to better promote the "electricity road" development strategy, Volkswagen has begun to look for suppliers of batteries and related technologies in China, North America and Europe. The total tender value will exceed 60 billion US dollars. Volkswagen also said that it will need at least four super factories to meet the rapidly growing demand for electric vehicles.

BMW

Electrification schedule: 2020

Krueger, the chairman of the company, stated in his speech on the eve of the Frankfurt Motor Show that the BMW Group still hopes to maintain its leading position in the premium car segment market in terms of electric mobility. By 2025, BMW will provide 25 electric models, of which 12 models are pure electric models, and the maximum driving range will reach 700 kilometers. Previously, the BMW Group announced that “All brands and cars under its brand can be electrified. With the exception of the internal combustion engine version, all series are equipped with a pure electric or hybrid electric vehicle version. The new electrified model will be available in the coming years or 2020. In the future listing, BMW's next-generation car strategy will further enable the car to achieve pure electric.” BMW believes that it has entered the second stage of electricization and is in the leading position, and will plan next for all brands and market segments. Customers provide electric version.

In order to meet the zero emission requirements put forward by various countries, BMW decided to intensify the investment and transformation of its various factories so that all models produced by it can be equipped with all types of powertrains before 2020, including pure electric vehicles. Krueger announced that all future BMW's electric models will be attributed to the i brand. The BMW Group has summarized the four strategic directions for future travel as "ACES": Automated, Connected, and Electrified. ), Services (especially travel services), this is the key element of the BMW Group's new "first strategy" for the future. Last year, BMW lost out to its old rival Mercedes in the sales of luxury cars, and therefore hoped to return to the championship through an active electric strategy.

Universal

Electrification schedule: 2025

On September 15, General Motors CEO Mary Bora appeared in Shanghai to hold a Chinese media meeting to announce the future development strategy of General Motors in China. She said that General Motors has long been a leader in the field of electrification, and that electrification is a key element of GM’s global strategy, while China and the United States are important markets for GM to implement electrified solutions. According to Mary Bola, the future vision of GM is “zero accidents, zero emissions, and zero congestion”. It is necessary to transform from a traditional manufacturing company to a travel service provider. According to the plan, GM will launch at least 10 new energy models in China between 2016 and 2020, including the currently sold Cadillac CT6 plug-in hybrid, the Buick Velite 5 hybrid, and the Baojun E100 pure electric vehicle. Mary Bola said, “GM is working hard to become the first company in the industry to provide full-scale electric vehicles and achieve profitability.”

Mary Bola also revealed that by 2025, Buick, Chevrolet, Cadillac, the three major global brands "near" all models in China will be electric, covering everything from light hybrid to pure electric full set of solutions. As the new energy vehicle product line continues to grow, the battery assembly plant of GM’s joint venture in Shanghai, SAIC General Motors, will also start production within the year.

Mercedes-Benz

Electrification schedule: 2022

On September 14, Mercedes-Benz announced that it will fully electrify its entire automotive product line by 2022, and that the traditional fuel model will be completely shut down for sale. Benz CEO Ze Chai said that by 2022, all Mercedes-Benz models will only provide hybrid or pure electric version, and will add at least 50 new electric models. Last year, Mercedes-Benz formally announced the establishment of an electric vehicle sub-brand, named EQ, and released the first EQ concept of pure electric SUV. At this Frankfurt Motor Show, Mercedes-Benz displayed the electric concept car EQA, which is positioned as an electric hatchback. The new car is built on Mercedes-Benz's new modular pure electric architecture (MEA) platform, with a maximum driving range of up to 400 km. The version is expected to be officially launched on the market in 2020. It is reported that next year, Mercedes-Benz will launch its first pure electric EQ production model EQC.

At the same time, Smart, a sub-brand owned by Daimler, will also complete the electrification transition by 2022. Recently, Smart's brand new pure electric concept car Smart Vision EQ fortwo debuted at the Frankfurt Motor Show. The car is built on the new concept of future travel and is planned to join Car2Go in 2030. According to plan, by 2020, the Smart brand will be fully transformed into an electric vehicle brand in Europe and North America.

Volvo

Electrification schedule: 2019

In July of this year, Volvo announced that it would end a single era of internal combustion engines and take a pioneering step in the all-round electrification of products. This marks that the electrification technology will become the core strategy of Volvo. According to the plan, Volvo will popularize electrification in all models in 2019 to gradually replace the currently used internal combustion engine-driven cars. In the future, Volvo will produce only pure electric, plug-in and hybrid cars, and plans to sell 1 million vehicles by 2025.

It is reported that Volvo will launch three new electric models from 2019 to 2021, including a pure electric model with a driving range of 402 kilometers. In addition, Volvo will introduce hybrid and plug-in versions of its existing lineup around 2019. The company is about to launch 2018 XC60 T8 plug-in hybrid vehicles in the US market and is currently waiting for certification from the US Environmental Protection Agency. In addition to the XC90 T8, the company will also launch a purely electric version of the XC60, which is very popular in the mid-size crossover market and will help Volvo gain more customers for electric vehicles.

Lincoln

Electrification schedule: 2022

On September 11th, Ford’s high-end brand, Lincoln, plans to launch a hybrid version of all models sold in the United States by 2022 and plans to launch at least 18 new electric and hybrid models in five years. It is reported that Lincoln will launch the new MKC plug-in hybrid version and the hybrid version of the new Aviator in 2019. In addition, the changed Lincoln Navigator who will be listed this fall will add a hybrid version in 2019. The modified models introduced in the coming years, including the 2020 MKZ, Continental 2022, and MKZ, will increase the hybrid version.

Lincoln intends to imitate European high-end brands such as Daimler, Volvo, BMW, and Jaguar Land Rover, and plans to increase the proportion of electric vehicles to cope with competitive pressure from Tesla. It is reported that Ford Chief Executive Jim Hackett will announce details of Lincoln’s electrification strategy on October 3. Sources said that the company's management is also considering whether to introduce one or more pure electric vehicles. Because China's "double-integration" policy is in full swing, electric strategy is crucial for Lincoln's development in China.

Jaguar Land Rover

Electrification schedule: 2020

On September 7, local time, the first Jaguar Land Rover Technology Festival kicked off at the Central Saint Martins College of Art and Design in London, England. Jawd Land Rover Global CEO Schweed announced during the speech: "Since 2020, Jaguar Land Rover has been The newly released models will all be electrified to provide consumers with more quality choices. In the future, we will bring more electrified models to consumers around the world, including all-electric, plug-in hybrid and mildly hybrid models. It is worth mentioning that the Jaguar Land Rover’s first pure-electric sports car SUV, the Jaguar I-PACE, will also be put into mass production in 2018. In order to demonstrate its determination to enter the field of electric vehicles, in this technical festival, Jaguar Land Rover also introduced two other electric models, the Jaguar E-type Zero and the Jaguar FUTURE-TYPE concept.

In 2016, Jaguar Land Rover announced that by 2020, at least half of its models will launch electrified derivatives and spend US$3.7 billion to develop electric vehicles. This time, Jaguar Land Rover announced that since 2020, all newly released models will be electrified, which means that Jaguar Land Rover has begun to accelerate the process of its electrification, so as to adapt to the increasingly stringent policies of the governments of various countries and consumers worldwide. Increased demand for electric vehicles.

Aston Martin

Electrification schedule: 2025

Recently, Aston Martin CEO Andy Palmer said in an interview with the Financial Times that Aston Martin plans to fully transition to hybrid and electric vehicles. He said: "By around 2025, all models will be electrified." Aston Martin put forward its "Second Century" plan for as long as 10 years, this time in the electric The strategy is also part of this plan. In addition, Palmer also said that in the future the company's electric and hybrid technologies will achieve independent research and development, and no longer need the authorization of other cooperative companies such as Daimler.

Aston Martin said that by 2030 its pure electric vehicles will account for one-fourth of its total sales. Others will be hybrid models. By 2019, Aston Martin's first four-door luxury electric car, the Rapid E, will be officially launched and the maximum driving range will reach 322 kilometers. Aston Martin will also launch a hybrid version of the car in 2022, fitted with the V6 petrol engine. However, the electrification of its vehicles does not mean that Aston Martin will abandon the V12 engine. Astron Martin’s global chief marketing officer Spror said: “We still need the V12 engine. It will co-exist with other technologies. ”

Ferrari, Lamborghini

Electric timetable: no time

Recently, ultra-luxury car brands Ferrari and Lamborghini said at the Frankfurt Motor Show that the two companies are developing hybrid versions of their sports cars. Ferrari Chief Technology Officer Michael Reiters said that given the current technical limitations of electric vehicles, it is difficult to imagine what a Ferrari pure electric sports car looks like. “Electric sports cars need more time and greater innovation to achieve the same performance as traditional fuel sports cars. More challenging is how electric sports cars in the future will have the same driving pleasure as today. For us, sports cars The roar and other features are necessary, so the first step is to mix.” Prior to this, the Ferrari CEO had said that he did not consider launching the electric version of his models. He said: "One of Ferrari's characteristics is the roar of the engine, and the electric car has no sound."

Lamborghini’s chief executive Stefano Domenico’s views are similar to those of Reiters. Domenico said that Lamborghini will focus on the development of hybrid systems, but at the same time it also hopes to give full play to the advantages of the V10 and V12 naturally aspirated engines. "I don't think that the ultra-run market segment will directly transition toward pure electric, but it is certain that the hybrid version will be launched in the next five years." Lamborghini's first UUV Urus SUV will be officially unveiled in December this year. The sale began in the summer of 2018 and it is reported that the price of Urus will be 200,000 Euros. The launch of the car is expected to double Lamborghini sales and help Lamborghini open up new markets such as Russia and India.

After the editorial: From the electric strategy of these car companies, we can see that the high-end car brands are the most active, generally setting up a node from 2020 to 2030, and their models are electric; automotive brands targeting the mass market are In an effort to increase the proportion of motorization of its models, Volkswagen and General Motors are very sincere in this regard. However, although they are all called "electricalization", the intensity of each car company is not the same, some of them are all provided with electrified version, but do not eliminate the traditional fuel version; some will only provide hybrid, plug-in hybrid and pure The electric version no longer manufactures traditional fuel vehicles. The ultra-luxury brand, due to market size, technology, and positioning, is ready to test the water first through hybrid technology.

In addition, in the electric strategy of these car companies, hybrid technology still occupies an important position, car companies are not one step ahead, only the introduction of pure electric vehicles in the future. From a technical point of view, electric vehicles still have many unresolved obstacles in terms of battery capacity, driving range, and charging facilities. Moreover, there are many difficulties in reducing battery costs such as technology and raw material costs. What's more, the advantages of energy-saving and environmental protection for pure electric vehicles are also questioned by the coal-fired power supply and battery recycling links.

U.S. investment agency Goldman Sachs report shows that in 2016, the market share of electric vehicles in the global market is about 1%, and it will be difficult to predict that the share may only be 8 after 2030, which is expected to increase by 10% to 20%. %. Goldman Sachs predicts that the inflection point for electric vehicles will come around 2025-2030, and that the global market share of electric vehicles may reach 50% may not reach 2040. Therefore, traditional fuel vehicles, hybrid vehicles, and electric vehicles will also “harmonize coexistence” for quite a long time to come.