China Automotive Rejoint Venture

Continuing joint ventures have become an important option for Chinese cars in 2009. To a certain extent, this is an important form of Chinese-style mergers and reorganizations. In this way, the Chinese car gradually embarked on a giant road, a model similar to the early industrialization of the West.

In the year-to-date of 2009, large and medium-sized state-owned auto companies were affected by industrial policies and focused on joint ventures rather than independent brands. In March 2009, after the establishment of AVIC Automotive, PSA Peugeot Citroën formed a joint venture to conduct in-depth negotiations; in July, Guangzhou Automobile Group and Fiat established a joint venture company, and then began negotiations with Mitsubishi Motors on the establishment of a new joint venture company; in August, FAW Group and GM established a joint venture company for commercial vehicles. This series of joint ventures was the largest in nearly eight years.

In terms of the nature of the matter, they are indistinguishable from the extensive joint venture between Chinese cars in the 1990s, but they are very different from the joint ventures that China started 30 years ago. It can even be said that this joint venture trend is the aftermath of the 1990s, and it is a joint venture with the beginning of reform and opening up is two options.

Since the 1990s, when Chinese cars entered a period of extensive joint ventures, both central and local companies have conducted full joint ventures. Automobile manufacturers in the United States, Germany, Japan, and France have entered China and established production plants. They basically laid the current pattern of Chinese cars. Later, China's domestic auto manufacturers also carried out varying degrees of restructuring activities, but basically carried out around the needs of multinational car companies.

This round of joint ventures is a joint venture between major automakers for the expansion of scale. Multinational auto companies need to adjust to a certain extent after adapting to the Chinese market. Therefore, the two requirements make them start new attempts. For example, the cooperation between Hafei and PSA Group is the possibility that AVIC Automotive will be able to expand its business in theory. For PSA, cooperation with Hafei is the result of pressure to further expand the Chinese market. Through these joint ventures, the scale of Chinese automakers has indeed expanded.

Corresponding to this operation, China now surpasses the United States as the largest automotive market. This market factor has found a realistic basis for their new moves. Large state-owned enterprises must become giants of the market, and they need to produce products that cover almost the entire market.

The cooperation between FAW Group and General Motors in the field of commercial vehicles has made FAW Group the largest automaker in China. In the passenger vehicle segment, it has established joint ventures with Germany Volkswagen, Japan’s Toyota, and Mazda. In the commercial vehicle sector, the arrival of GM once again gives it a huge advantage. At least, on the scale, FAW Group can truly maintain the position of China's largest automaker. But what position does this position bring to the competitiveness of FAW Group? At least so far, FAW Group has not given a clear answer. Of course, no people or organizations have answered this question since China’s autos entered a large-scale joint venture. But this does not mean that the problem itself has no answer.

The fact that it is ignored or overshadowed is that this has fundamentally deviated from the line that China formulated at the beginning of reform and opening up. According to China's first yearbook of the automotive industry, cooperation with multinational car companies at that time was only a vehicle for the development of Chinese automobiles. This decision is in full compliance with the laws of the world's automobile development. Now, cooperation with multinational car companies has become a goal. The performance of the joint venture automobile manufacturers in the Chinese automobile market has clearly demonstrated this.

At the market level, joint venture car manufacturers are the main force in the development of the Chinese automotive market. They have absolute advantages in products, markets, technology, management, and other aspects, creating a lot of employment and taxes for the location of these joint venture car manufacturers. Under the premise that all parties pay more attention to short-term interests, they will inevitably facilitate the development of joint venture companies. The self-owned brands need a long time to test, which requires a huge risk in the integrated investment. Comparing the two, choosing a joint venture becomes inevitable.

Several joint ventures in 2009 continued to lead the Chinese car forward. According to current trends, the original use of joint ventures to introduce technology has gradually replaced the reality of pursuing enterprise scale. There have been discussions on market-for-technical analysis, but in the face of complex interests, such discussions are difficult to draw a fair conclusion. The debate is finally over.

If this is the case, questioning the advantages and disadvantages of scale will be replaced by temporary benefits. After the Big Mac enterprises have encountered operational problems, the industry will begin a new round of reflection. The original mega-enterprises were the result of the last depression in the United States and Europe, and the companies converged together because of fear. They ignored the market itself. the rule of. In short, malpractices need to appear many years later. Now there is no need to worry.

Based on this, China Automotive will continue to conduct new joint ventures.