Analysis of Hubei Automotive and Component Enterprises Development Summit Forum

For the forthcoming "Eleventh Five-Year" development plan for the automotive industry, there will be major changes in both the formulation of ideas and the specific content. From June 14th to June 15th, Hubei Automotive and Component Enterprises Development Summit Forum was held in Shiyan, Hubei. Experts and scholars from the automotive industry analyzed and predicted the development trend of the automobile and parts industry during the “Eleventh Five-Year Plan” period.

During this period, the reporter had the privilege of interviewing Xinmin, the vice president of China Automotive News and the management consultant of Beijing Zhiteng Weiye Co., Ltd., director of research on automobile industry policy and technology trends, and learned about the automobile and parts during the “Eleventh Five-Year Plan” period. Some information and information on industrial development trends are expected to help and draw lessons from the majority of automobile and parts industry operators and practitioners in the city.
Keywords: industrial development goals

Vice President Xining said that although the "Eleventh Five-Year" development plan for the automotive industry has not yet been formally promulgated, the person in charge of the national competent authority and the senior managers of more than 30 auto companies have already held a symposium. Experts and people in the industry generally believe that the new “Planning Outline” puts more emphasis on reflecting the forward-looking, strategic, and guiding nature of planning than the previous plans, guiding the industry to establish a scientific development concept, and promoting the sustainable and coordinated development of the industry. .

According to reliable sources, the expected target for industrial growth during the “Eleventh Five-Year Plan” period is that the average annual growth rate during the “Eleventh Five-Year Plan” period will be around 10%. In 2010, the market demand will be around 8.5 million vehicles. The number of domestic cars will reach about 55 million, and the level of automotive will reach 40 vehicles/thousand. Taking into account the international market demand and the possibility of product exports, the domestic automobile production in 2010 will reach 9 million vehicles. The total value of the automobile industry is about 2,000 billion yuan, the added value of the automobile industry will reach about 450 billion yuan, and the ratio of the added value of the automobile industry to the GDP will reach 2.5%.

Independent Development Expected Goal: Large auto enterprise groups should have independent product platform development capabilities that are close to the world's advanced level. Backbone automotive companies should have the leading product body development and chassis matching capabilities; engine and other major assembly and key component manufacturers should master products. The core technology has the capability of simultaneous development with the vehicle.

Structural adjustment Expected objectives: To promote fair competition, encourage mergers and reorganizations to promote structural development, and form 1-2 large-scale automobile production with an annual output of over 2 million vehicles (of which own-brand products account for more than 50%), and exports accounting for more than 10% of production. Enterprises (groups); The formation of a number of annual production of more than 1 million vehicles (of which independent brand products account for more than 50%), exports accounted for more than 10% of the production of backbone automotive manufacturers; formed a number of internationally competitive multinational motorcycle companies ( Group) company. In addition, it will also vigorously adjust the product mix, increase the proportion of energy-saving and new energy products, and promote the application of new materials and lightweight technologies. When the vehicle ownership doubles, it strives to achieve the goal of fuel consumption growth not exceeding 50%; develop independent brands and continuously increase the domestic market share of self-owned brand products, in which the domestic brand passenger car market share has increased by more than 60%.
Keywords: own brand

Gao Wei, management consultant of Beijing Zhiteng Weiye Company, said that the “Eleventh Five-Year” development plan pays more attention to independent brands. Self-owned brands refer to the product brands with independent intellectual property rights and are a concentrated expression of the independent development of China's automobile industry. Not only should auto production companies have their own brands, auto parts should also have their own brands.

Automobile production companies should develop their own brand development strategies. Enterprises should make full use of domestic and foreign markets and resources to actively develop their own brands through various means such as independent development, joint development, and merger and reorganization. Enterprises should respect other people's intellectual property rights and enhance their awareness of intellectual property protection. The state advocates the development of independent brand products through independent development and development, and the development of the company's own brand development environment and use of the environment.

Passenger car companies should take advantage of the multi-level market demand, seize the favorable opportunity for economic passenger cars to become mainstream products in the consumer market, actively develop their own branded products, continue to nurture their own brands in market competition, and expand the market share of their own branded products. . Commercial vehicle companies should accelerate the upgrading of their own branded products based on the characteristics of China's market demand, further increase the market competitiveness of their products, consolidate their dominant position in the domestic market, and actively explore the export market. As far as Shiyan is concerned, many companies relying on Dongfeng commercial vehicles and parts should develop in this direction.
Keywords: Parts competitiveness

After inspecting the Auto Parts City (Shiyan) Auto Parts City in Shirakawa, Vice President Xining believes that Shiyan's parts and components industry has formed a climate, but there is still a great market potential to dig, which puts forward to Shiyan's auto parts production enterprises. New requirements. Entrepreneurs should aim at improving the international competitiveness of auto parts and components, and focus on improving innovation capabilities, and exert comparative advantages to promote the development of the Shiyan parts and components industry in depth.

Xin Ning said frankly that mechanical parts and components enterprises must continuously improve their technological level, cut materials and reduce consumption, cultivate their own brands, and expand their domestic and foreign counterparty share to further expand and strengthen. The electromechanical parts and components enterprises must speed up the formation of product research and development capabilities, improve the content of electronic technology and product quality, reduce costs, open up supporting and export markets, and form a group of parts and components companies with certain international competitiveness. Electronic parts and components enterprises should make full use of various domestic and foreign technical resources and approaches, use their own brands of commercial vehicles and economical passenger vehicles as a breakthrough, grasp core technologies as soon as possible, and gradually expand market share with quality and cost advantages. A group of high-tech parts and components companies that can support multiple independent development.

In addition, according to the new development trend of system development and modularization, key component companies should establish long-term strategic partnerships with vehicle companies, actively participate in vehicle product development, integrate relevant component resources, and continuously improve system component development. At the same level, we will gradually establish and improve the parts production system and product standard system to form modular matching capabilities for parts and components.
Keywords: Energy conservation and environmental protection

Gao Wei, a management consultant of Beijing Zhiteng Weiye Company, believes that technological progress is an important guarantee for the sustainable development of the automotive industry. Energy-saving, environmental protection and safety technologies are the leading directions for technological progress.

For the entire vehicle, it is necessary to improve the vehicle structure, body design, vehicle matching, noise reduction, reliability, and durability technologies, and adopt resource-saving manufacturing technologies and new material technologies to reduce vehicle weight. Focus on improving the overall level of economy and environment-friendly passenger vehicles and practical, safety, and passenger comfort technologies. Qualified enterprises should focus on researching and promoting energy-saving, environmental-protection technologies and hybrid power technologies for fuel vehicle products, master key technologies for key assemblies and components, and strengthen key components for natural gas, liquefied petroleum gas, and ethanol fuel vehicles. R & D, to improve the level of industrialization technology; For the development of pure electric vehicles, synthetic fuels, fuel cells and other new energy vehicles, the state supports enterprise research and development, and in the conditions of the region to carry out demonstration operations, lay the foundation for industrialization.

According to the new “Eleventh Five-Year Plan”, before 2007, automobile manufacturers should master the related technologies and real-time monitoring technologies for the national phase III emission standards, and qualified enterprises should master the fulfillment of national phase IV emissions in advance in some major cities. Standard technology. At the end of the “Eleventh Five-Year Plan” period, automobile manufacturers should master the relevant technologies of the national fourth-phase emission standards and actively track the world's leading emission control technologies. At the same time, companies should strengthen the research and application of automotive noise emission control technologies. By the end of the “Eleventh Five-Year Plan”, the noise emission control of domestic automobiles has basically reached the world's advanced level.

Keywords: Regulation update

Xin Ning said that according to the development needs of China's auto industry, combined with the development trend of international vehicle technology regulations and standards, it has accelerated the formulation of urgently needed standards and regulations, and improved the existing standards and regulations. This is also the 11th Five-Year Plan. An important content, as an auto parts company must pay attention to change.

National mandatory standards for fuel consumption of light commercial vehicles and other commercial vehicles; New energy-saving technologies and new energy vehicle technical recommendations or mandatory standards for industrialization; New standards for lamps, light sources, and electronic systems; Vehicle scrapping and recycling , Re-use and other aspects of standards and norms; phased improvement of vehicle emissions, indoor air pollution and other environmental standards; passenger vehicle side offset collision; commercial vehicle cabin passenger protection; vehicle maximum speed limit device; motor vehicle lighting signal and System standards for indicating devices (including: special warning lights, daytime running lights, early warning reflectors, rear signs, body reflective signs, cornering lights, smart headlamps, etc.), etc. During the 1st five-year period, the standards or regulations to be formulated or to be implemented will focus on the aspects of energy conservation, anti-theft, and commercial vehicle safety.

According to relevant personnel of the China Automobile Industry Association's Parts and Components Department, the review and consultation stage for parts and components planning has ended, and only after the "Eleventh Five-Year Plan" outline for the automobile industry is issued will the special planning for parts and components be announced soon. After China’s accession to the WTO, it is impossible to impose more restrictions on the expansion of foreign companies in China. However, the expansion of foreign-funded enterprises can still provide opportunities for the growth of Chinese domestic parts and components companies, especially in the current global production and trade trends of auto parts and components. More and more obvious situations.