Altron Technology CEO Zhao Xiaoqian: In-depth Interpretation of UE4's Application in Automotive Marketing

Unreal Open Day (hereinafter referred to as UOD) is an annual Unreal Engine development technology sharing event created by Epic Games. At this game developer's feast, engineers and content developers in the industry's best game companies will bring cutting-edge Unreal Engine technology sharing. On the same day as 2017 UOD, Zhao Xiaoqian, CEO of Altron Technologies, deeply explained the application of UE4 in automotive marketing.

Three-minute video embodies the advantages of UE4

At the beginning of the speech, Zhao Xiaoqian first shared a practical case for us at the 2017 Shanghai Auto Show. It can be said that this VR case is the most exquisite in terms of content from the perspective of dozens of VR experiences at the Shanghai Auto Show. This three-minute video demonstration of a car driving through the Grand Canyon made by the Aotron team allowed us to intuitively experience the car's slopeability, jitter, and water resistance.

According to the traditional K animation method, such a project would take about 8 people to complete the project in about 15 days, and it would not be able to perfectly reflect the car's slope performance including wading performance. But AoChuang is developing, including the model editing of cars and canyons, including the entire driving process, and the wading performance of the car can be expressed. This is the ability of Axon to uniquely develop UE4 plug-ins, customized according to the project itself. There are technical advantages. It takes about four people to make two weeks. Reducing development time, accelerating the project flow, and maintaining a high-precision picture, the optimization capability is amazing. Under its own uniquely developed plug-in, it helps customers to quickly create a perfect product. After all the production is completed, the required video is extracted from UE4. The process only takes 5 minutes. UE4 is efficient and simple.

However, Ultron's use of UE4 is not based on UE4's original ecological content. “The pioneering nature of UE4 is very large. You can't just do something on the surface, but you need to dig deeper.” The UE4 has provided excellent quality. In the case of the platform, it is necessary to transform it instead of using the original resources directly. This is the logic of Zhao Xiaoqian. Therefore, the company was established nearly two years ago and Altron is developing its own application independently.

Design and VR high-tech overlay is the future trend

As a company that mainly works on the B-side, Axon’s contact with the game is not too much. "VR is like mineral water. You like a certain brand, not because the water itself is good, but because the design is very beautiful." So Zhao Xiaoqian advocated that the design should be combined with VR. Designs are liked, and only people like it.

Specifically for the application of VR in the automotive industry, Zhao Xiaoqian believes that the integration of design and VR high technology is the future trend.

He also showed Auditron's multi-user interactive experience platform to the audience. The use of imported optical motion capture hardware devices, as well as the development of low-level code on the wireless switch, can make a very stunning multi-person inter-car experience.

The characteristics of the entire system are summarized as: large scene positioning, multi-user interaction, ultra-low latency and wireless experience. The entire system can be dynamically and flexibly expanded. It can calmly deal with four to hundreds of people and use it in one scene at the same time. In addition, it has a certain distance from the touch, which is completely analog to analog. Used in the automotive industry, it can help automotive designers design products. Used in the field of automotive marketing, can help 4s retail sales.

In the face capture system developed by Ultron, the facial expressions of the user during the UE4 and VR experience can be captured in real time. This technology will be widely used in VR social networking.

In the motion capture system, Arctronix combines visual, tactile and auditory senses. For example, when touching a ball, it is actually picked up by a handle. After the ball is touched, the ball is touched and the body temperature is detected. Feelings; move the table in real time and move away in the VR world. All of these are wireless and ultra low latency transmissions. If you move an object in the real world, but there is a high delay in the VR helmet, people will feel dizzy, which is fatal, and the "Acuso Auto Multi-User Interactive Experience Platform" does not have this problem.

VR content case summary

In the VR automotive project demonstration, Zhao Xiaoqian introduced us to different design requirements in many classic cases.

For example, in cooperation with Lexus, the main task is to complete the creation of ideas to content production, to use a relatively dazzling design, directly outline the shape of the car.

The previously mentioned dynamic catching technology has been fully applied in the depot case. “We discussed with a large manufacturer and hoped that all the logic of the car, including the shape of the car, and the analysis, would all be dissected out of the car, giving the user more than just a VR car. It was how the car was. The origin, including the structure of the car, even if the degree of analysis of the light bulb.

This case also supports a multi-user model. For example, five to seven people who experience the same time can see each other in both the real world and the virtual world. Whether it is a hand movement or a leg movement, the system can capture, recognize, and display.

So in the summary of the case, Zhao Xiaoqian emphasized the overall coordination of VR. As for how to master the specific UE4 technology, what is needed is the team and individual's learning ability. Only by continuous learning can we achieve breakthroughs.