The focus of the automotive industry is shifting from manufacturing to the aftermarket
January 03, 2023
Chen Haifeng, director of the market research department of the China Automotive Technology and Research Center Policy Research Center, said that with the massive inflow of capital, the post-market channels are rapidly expanding, new business models and models are emerging, and the post-market comprehensive park is also increasing, and the automotive aftermarket will undoubtedly increase. The golden period of development is ushered in.
Judging from the current development of the auto market, the entire industry is shifting from the manufacturing industry to the post-market. This is a clear feature of the mature auto market, showing that the Chinese auto market is gradually maturing. "In the future, with the continuous emergence of business opportunities in the post-market, competition in the post-market will become increasingly fierce. At the same time, a number of branded and large-scale leading enterprises will emerge gradually," said Chen Haifeng.
However, Chen Haifeng also pointed out that the current development of the post-market is still in a period of cultivation and development. After the consumption capacity of the post-market has not yet been fully released, the development space of the post-market is still huge, including the used car market, auto parts maintenance, auto finance, car modification, and automobiles. Areas such as sharing still have enormous energy to be released. There are also many challenges that need to be addressed.
Multiple factors restricting the development of second-hand car <br> <br> Chen Haifeng said that China's current second-hand car market is rapidly growing, from the experience of developed countries, the future growth of the used car market will be higher than the new car. However, there are also many pain points in the current used-car market. For example, the transaction tax system is unreasonable, dealers and auction companies have excessively high value-added tax; second-hand vehicles restrict relocation and result in the closure of circulation channels; and lack of an interim property registration system restricts the use of used car dealers. Scale; corporate integrity management problems make consumers lack of confidence in used cars and so on.
In Chen Haifeng's view, only the joint efforts of the government and enterprises, and constantly improve consumer acceptance of used cars, can promote the development of the industry to maturity. In the future, the upgrading and upgrading of the used-car market, brand-approved used cars and online auctions will become the future direction of the used car market.
Chaos <br> <br> vehicle maintenance vehicle maintenance is important to the livelihood of the people living relations industry, with the growth in car ownership, car repair market will usher in further development.
However, the current auto repair industry can be described as a mess and the quality of maintenance cannot be effectively guaranteed. Chen Haifeng stated that in order to improve the quality of vehicle maintenance, we must start by providing quality and affordable accessories and improving the level of good maintenance technology and services. In the "Anti-Monopoly Guideline for the Automotive Industry" and "Administrative Measures for the Open Implementation of Automobile Maintenance Technical Information" Driven by such policies, through the opening of original accessories channels, the development of homogenous accessories, the maintenance of technical information disclosure, the establishment of automotive electronic health file system, the maintenance of corporate integrity management and the maintenance of personnel training to promote fair competition in the maintenance industry, and further Guarantee the right of consumers to freely choose maintenance services.
Car sharing still subject to policy restrictions <br> <br> Chen Haifeng said that the current rapid development of car-sharing, including car rental, limousine and car sharing mode fast, and this sharing model to provide consumers with a cheaper, more convenient The use of vehicles to improve the utilization rate of vehicles is more effective in solving energy, transportation and environmental issues. “Car sharing is a good business model that takes into account the needs of the people and the society of car-saving cars. In the future, the car sharing culture that is lightly owned and reused will gradually become popular. It will gradually change China’s car consumption and travel habits, and thus affect new cars. Sales." Chen Haifeng said.
However, current car sharing is still subject to policy restrictions. Chen Haifeng said that with the gradual improvement of relevant management methods, car sharing can fully develop in the future.
Car modification still has no legal status
The car modification meets the individual needs of consumers in the consumption of automobiles. Therefore, the pace of development in China is also accelerating.
However, the lack of industry attributes, lack of legal status, lack of car modification management system, failure to form car modification culture, and hidden dangers of traffic safety brought about by illegal modification all limit and restrict the development of car modification.
Chen Haifeng stated that there is great potential for the future development of auto-tuning, but only after the further relaxation of policies and regulations can the industry develop more regulated.
Car finance development needs speed <br> <br> It is predicted that in 2020 China's auto finance penetration will reach 50%, the market size of 1.8 trillion yuan. Currently, inventory financing, consumer credit, financial leasing, and used car financing are all steadily growing. At the same time, the development of auto internet finance is also accelerating. However, Chen Haifeng said that the current auto finance in China is still in the cultivation stage, and the penetration rate of auto consumer credit is much lower than that of developed countries. There is still a long way to go in the future.
Many cross-border Internet users are always saying that your industry is doing too much, too much pain, and we are going to subvert you. If this industry is declining, you can completely subvert it; but we are still growing up and we are going to kill us in the cradle?
——Michelin China's general manager of the passenger and light truck tire replacement market Chia Business Liao Shahang The Internet will promote the business transformation of the automotive aftermarket. The integration of the Internet and the aftermarket will provide owners with more convenient, more flexible and more reliable services. However, the Internet is reshaping rather than subverting the post-market. Although the traditional store model has undergone changes, it will certainly exist for a long time.
——Chen Haifeng, Minister of Post Market Research, Policy Research Center, China Automotive Technology and Research Center The current crisis in the automotive aftermarket market is not caused by the Internet. It is an endogenous crisis because the company’s own services are not doing well. In place, there is still a lot of homework to do and many potentials can be tapped. The physical store's deep understanding and understanding of customer needs, as well as the connection with customers, can not be achieved by Internet thinking alone.