STMicroelectronics: Automotive entertainment applications drive demand for automotive electronics

With the rise of connected technology, car information systems are no longer patents for expensive high-end cars. According to the ABI Research report, global shipments of connected car entertainment systems will be from 5.7 million in 2012 Taiwan, climbing to 50.9 million units in 2017, with a compound annual growth rate of 41.2%, showing that the popularization of automotive infotainment systems is gradually becoming the standard equipment for new generation models.

According to the latest research data from research institute iSuppli, the global automotive infotainment semiconductor market will reach 6.67 billion U.S. dollars in 2013, and will grow steadily by 3 to 7% in the next 5 years. Drive the robust growth of the overall semiconductor market.

Attached photo: Su Zhendong, Senior Marketing Manager, Automotive Products Division, ST Greater China and South Asia

The automotive semiconductor market demand is not only due to many unique applications of entertainment systems, but also thanks to the innovative technology of integrating body electronic communication networks. As a supplier of automotive chips, STMicroelectronics (ST) is constantly committed to high-efficiency, high-energy-saving products, leading advanced technologies, and improving automotive safety and automotive infotainment experience. According to Su Zhendong, senior marketing manager of the Automotive Products Business Unit of STMicroelectronics Greater China and South Asia, the automotive market is a huge market with a production value of more than 140 billion US dollars. Targeting this market, STMicroelectronics ’sensors, power components and automotive chips The global market share of products is constantly increasing.

In fact, the range of automotive electronic products is very broad. Among the five major product business groups of ST, automotive chips are also classified as one of the five major businesses, and they focus on semiconductor chips for automotive electronics. Su Zhendong said that ST has accumulated 25 years of experience in the automotive semiconductor market, and is currently actively cooperating with major auto manufacturers in Europe, the United States, Japan, South Korea, and medium, and has mastered many key technologies, including ASIC, power semiconductor, and smart power. Products such as components, radar, and 32-bit MCUs can meet the needs of all automotive systems.

Su Zhendong believes that the growth of electronic components in the automotive field is very sufficient. At this stage, automotive design highly requires low energy consumption and safety. These requirements have become the main forces driving the growth of semiconductor components. Su Zhendong also mentioned that under the requirements of environmental protection, it is generally believed that EV electric vehicles seem to be the future trend. However, at present, the actual shipment of automotive semiconductors still uses fuel vehicles as the bulk, followed by hybrid vehicles. EV electric vehicles are still immature due to battery systems, legal policies, and other issues. At this stage, they have not yet become a climate.

In addition, in the Chinese market, due to the general increase in people's consumption levels, low-cost and cheap car models are no longer the only consideration for car purchases, and safety features have become the first choice for car purchases. Therefore, in China's auto market, consumers are most likely to start buying more secure car types, such as imported cars or high-end cars of Chinese brands. This is also a new trend in the Chinese auto market that has gradually taken shape in recent years.