Steam companies break the "micro-growth" outlook for automotive parts

With the increase in the purchasing power of urban residents in China, cars have entered millions of households, and auto parts and components have become “higher and higher”. In particular, since 2013, the sales of automobiles and parts of all major 4S stores across the country have increased steadily and have reached a record high.

Data published on the steering wheel portal website shows that in the first half of this year, the cumulative production and sales of automobiles in China reached 8.613 million vehicles and 8.178 million vehicles, which represented a year-on-year increase of 14.2% and 16.7% respectively. Li Lianhe, an expert in the domestic auto industry, believes that the Chinese auto market's elimination of “micro growth” hats has greatly exceeded the industry’s forecast for the automotive industry trend at the beginning of the year. This is in line with domestic auto companies’ positive response to consumer trends and their close ties to products and services. .

The combined effect of the increase in production and sales volume in China's auto market is the rise of the auto parts industry. In particular, auto parts companies that rely on the Internet platform have seized this opportunity to make a large number of nuggets. Different from the hot market trends of the auto parts industry in the past, with the on-line deployment of steam distribution platforms such as steering wheels, the online market of the auto parts industry has continued to show vitality and has shown broad prospects.

Li Lianhe’s expert introduction: Selling automobiles through internet platforms is not new, and the auto parts industry is naturally following closely. The reason why the sales volume of traditional offline market auto parts products is lower than that of the online market is mainly affected by the market changes.

"In the e-commerce platform of the professional auto parts industry such as the steering wheel, buyers can quickly compare similar products and purchase products from them, so the procurement methods in the offline market are gradually being phased out. Therefore, auto parts companies can only be able to go through the online e-commerce platform. Stopping business opportunities is not only an effective way for the auto parts industry to open up the market, but also an industry development need.” Li Lianhe explained: With the rapid development of e-commerce, the buyer’s market has gradually shifted to the Internet, and only settled in e-commerce platforms and auto parts companies. Only then will it be able to drive sales of offline market products.

It is reported that at present, the largest steam power distributor platform in China is the steering wheel. This e-commerce platform mainly provides information exchange for auto parts suppliers and buyers, thereby realizing the seamless connection between supply and demand, and helping buyers quickly purchase At the same time, products also intercepted more customers for supply companies.

Li Lianhe’s expert analysis believes that the unexpected increase in car sales in China’s automobile market in the first half of 2013 is just the beginning of the “blowout” of the auto industry. Once the “Three Guarantees Law” is officially implemented on October 1, domestic car sales will surely be substantially higher. With growth, the auto parts industry will once again usher in the peak of sales.