ON Semiconductor provides comprehensive automotive solutions to comprehensively enhance the competitiveness of China's automotive electronics market

Judging from the development of the global automotive market in recent years, oil prices are continuously affecting consumer behavior and becoming a driving force for automotive innovation. Although the European debt crisis has affected the auto market demand, the US auto market has begun to recover. Since 2010, emerging countries have accounted for more than 50% of the global auto market, and China has become the world's largest auto market.

In the development of the global automotive market, the leading silicon solution suppliers of high-efficiency electronic products such as ON Semiconductor are actively developing in the automotive field, occupying many fields such as power systems, bodywork, infotainment, power supplies, and in-vehicle networks (IVN). The leading position makes the revenue of the automotive business an important part of the company's total global revenue. In 2011, ON Semiconductor ’s revenue from the automotive terminal market reached US $ 720 million, accounting for 22% of the company ’s total revenue, a year-on-year increase of 64%. In the Chinese automotive electronics market, ON Semiconductor continues to invest and establish close collaboration with local customers to provide customers with a variety of products and overall solutions to help them solve their unique design challenges.

Robert Klosterboer, senior vice president and general manager of ON Semiconductor's Application Products Division, said: "We have a diversified terminal and regional market. In the second quarter of 2012, revenue was divided by terminal market revenue, and automotive products accounted for 26%. As a global semiconductor industry leader We focus on long-term development trends and provide semiconductor components for various automotive applications for key applications and key customers to serve the global automotive market including the Chinese market. "

ON Semiconductor cooperates with key trends in the automotive electronics market

As the automotive industry continues to move forward, the semiconductor content in automobiles is also increasing. In terms of power systems, more energy-efficient technologies will continue to be used in automobiles to reduce fuel consumption and particulate emissions; smart power management, smart ignition, and high-efficiency transmission technologies are also increasingly used in automobiles. In terms of bodywork, advanced networks, LED lighting and high-efficiency automotive air conditioners have given automotive designers greater freedom of design. In terms of safety / chassis, the increasing popularity of active anti-collision, night vision and dynamic braking will help improve car safety. In the infotainment system, more technologies such as driver information, plug-in device / charging, etc. are introduced to realize functions such as road information, body diagnosis, and networking of mobile devices of car owners. All this is helping car manufacturers to create energy-efficient cars for consumers.

Herve Branquart, Director of Global Automotive Electronics Solutions at ON Semiconductor, said: "Our automotive solutions cover all aspects of the above automotive applications, specifically involving engine control, sensors, starters and AC motors, and transmission control; xenon / LED / halogen / Headlights, tail / exterior lighting, instrument panel backlighting and interior lighting, advanced headlight systems; infotainment systems, audio systems, etc. A broad lineup of products and solutions includes discrete components, standard products, and dedicated standard products (ASSP) / Application-specific integrated circuit (ASIC) / system-based chip (SBC) / system-on-chip (SoC), module-level professional technology and solutions are characterized by their richness and variety, and their pertinence. "

ON Semiconductor provides targeted solutions for key application areas such as fuel economy, body, infotainment systems, and safety. At the same time, power management and vehicle network solutions can be used throughout various automotive applications. ON Semiconductor improves fuel economy and reduces pollutant emissions by providing solutions for engine control, transmission, micro-hybrid vehicles and hybrid vehicles. Solutions for infotainment systems include audio / telephone systems, analog and Digital tuner, etc., used in body applications including lighting (LED, HID, xenon, advanced headlight system (AFS), interior lighting (dashboard, ground, accent lighting)), automotive air conditioning (HVAC), door control, etc. The solutions for safety include parking, braking and electric power steering (EPS) solutions.

From the product line, ON Semiconductor provides a variety of products from standard components (such as TVS diodes, rectifiers, logic, transistors, etc.), memory, power devices (such as ignition IGBT, MOSFET, SmartFET) to analog mixed signal products for automotive applications Automotive products. Among them, analog mixed-signal products include linear regulators, switching regulators, drivers (such as MOSFET drivers, relay drivers, motor drivers and LED drivers), CAN / LIN / FlexRay transceivers, sensor interfaces, trackers / comparators / Operational amplifiers, as well as customized application specific integrated circuits (ASIC), application specific standard products and system basis chips (SBC), etc.

It is worth mentioning that ON Semiconductor can provide solutions for various automotive applications through functional modules, semi-integration and full integration. For example, by integrating power management with network protocols and sensor interfaces into a system-based chip (SBC), or integrating SBC with a microcontroller (MCU), ARM processor and actuator, etc. into a system-level chip ( SoC) to implement system-level solutions with more functions and higher integration.

Figure: ON Semiconductor provides functional modules, semi-integrated and fully integrated solutions for automotive applications

ON Semiconductor believes that although in the short term due to cost and technical factors, government subsidies and other reasons, electric vehicle sales are far less than internal combustion engine vehicles, but as automakers continue to use semiconductor technology to improve fuel economy, automobile torque and acceleration performance, The semiconductor component in automobiles will continue to grow steadily. Moreover, new energy vehicles are an inevitable trend of historical development. From the internal combustion engine to hybrid power, to pure electric and fuel cells, every innovation in the automotive industry will promote industrial upgrading, including semiconductors.

The key growth drivers for ON Semiconductor in the future are hybrid electric vehicles (HEV) and electric vehicles (EV), start-stop ICs (microhybrid vehicles, uHybrid), angle / pressure and position sensor interface ICs, advanced LED lighting ICs, CAN / LIN / Flexray, parking assist IC, as well as switching power supply, DC motor driver, intelligent power module (IPM), MOSFET, IGBT and protection etc.

Vigorously develop and serve the Chinese auto market

From the perspective of global sales of light vehicles, the recovery of the automotive market in Central and Western Europe is lagging behind that in other parts of the world. According to IHS data for August 2012, sales of light vehicles in mainland China are expected to increase by 7.27% to 18.87 million units in 2012. Strategy AnalyTIcs predicts that by 2016 China's automotive semiconductor market will double in size, reaching US $ 6 billion. The solutions provided by ON Semiconductor can meet the needs of China's automotive electronic systems.

In recent years, ON Semiconductor has continuously accelerated its investment and development in China. In early 2010, in order to better serve the Chinese automotive market and be closer to local customers, ON Semiconductor established an automotive solutions engineering center in Shanghai, using its power system, automotive air conditioning, lighting, ignition and infotainment systems in many aspects Expertise, develop demo boards and reference designs according to local needs, support local customers to adopt their products for design, and provide hardware and software expertise and technology, as well as support customer applications, agent training and joint design.

Facing the trend that China's auto sales will increase substantially in the next five years and the semiconductor market will reach USD 6 billion, ON Semiconductor will use its ASIC + ASSP + discrete component automotive solutions, as well as local Chinese employees in power systems, bodywork, and lighting , Automotive air conditioning, ignition and infotainment systems and other application advantages, establish close cooperation with local customers, and continue to invest in and serve the Chinese automotive semiconductor market.