Has become a major trend of automotive intelligence will become the mainstream of development

With the rapid development of intelligent cars, there has been a watershed. The faction continues to firmly and boldly explore, including unmanned technologies, such as Lexus’ announcement of the first road trial conducted by Lexus equipped with Google’s autonomous driving technology in the United States; the other group began to reflect on the “troublesome” brought about by intelligence, such as Ford’s recent Announced the simplification of the MyFordTouch system and the re-introduction of physical buttons because some touch-screen control technologies and voice control technologies influence consumers' original control habits.

Is the IT company too aggressive or is the auto company too conservative? What is the risk of intelligence while bringing great convenience? Car intelligence will continue to advance while both sides are playing the game. Even if there are many shortcomings, in time, automobile intelligence will still be the mainstream of development.

IT Challenge Automotive Industry

The advantages and disadvantages of intelligentization need not be described. What is important is that in the increasingly congested urban roads in China today, intelligence may bring about fundamental changes. This has become a direction of intelligence that is of great practical significance.

The tremendous potential of intelligent car development has attracted the attention of many IT giants. The two IT companies represented by Google and Apple have already burned the war between them into the automotive industry. Google’s unmanned driving technology has acquired the car. Manufacturers of fans, Lexus has been equipped with its technology began road test; Apple in order to make the convenience of a new generation of IOS7 more widely used, is actively with Honda, Mercedes-Benz, Nissan, Ferrari, Chevrolet, Infiniti, Kia, Hyundai, Volvo, Acura, Opel, Jaguar and other 12 automakers are cooperating. In the future, IOS operating systems will gradually be introduced into the new models of major brands.

Some experts predict that in the future, smart cars may no longer be the traditional car manufacturers such as Volkswagen, Toyota, Mercedes-Benz, and BMW, but in the field of intelligence such as IBM, Intel, Apple, and Google in the field of wireless communications. The company that occupies an important position.

However, even if the information gathering and technical aspects of car manufacturers cannot be compared with IT companies, IT industry will not be involved in car manufacturing. After all, they do not have advantages in terms of car safety, performance, etc. Therefore, cooperation will be A more sensible choice between the two is that the IT industry will bring about tremendous changes for the automotive industry. The auto industry must realize this as soon as possible, otherwise it will face the fate of being abandoned by the times.

"New Wave" has a risk

This "new wave" of smart things attracts more young people's attention. According to a survey conducted by Xinhuaxin on smart cars, most of the topics of interest for this topic are "after 80" and "after 90." They believe that the car is just a means of transportation, information platform, entertainment platform. This is especially true for "after 80" consumers who are symbiotic with the Internet.

Smart is sought after by many people, but it is not without doubt and reflection. Ford will simplify its MyFordTouch system in North America and change some touchscreen controls back to buttons or knob designs, because these features are not practical for the consumer and may even cause problems. At the same time, the American Automobile Association has demonstrated through experimentation that the passengers speak with the driver, use the phone by hand, and use the phone with voice-activated technology.

At the same time, these various electronic devices will also have problems. In the recent large-scale global automotive recalls, faults caused by electronic systems accounted for a large proportion. In the case of Toyota's automatic acceleration in the global recall in 2010, there was a discussion on the risks of over-electronics in automobiles. Some of the various technologies introduced by car manufacturers have been used on a large scale and have been proven to be reliable, but some have been proved to be stilted. For example, "voice control" and "car remote control" were considered to be the least practical technologies in a survey.

Has become a major trend

“At present, there is no doubt about the development of intelligent automobile vehicles in the industry. However, with the gradual maturity of intelligent vehicle technologies and the continuous improvement of consumer awareness and acceptance levels, intelligent vehicles in the future will still have broad development prospects. The current questioning will only urge us to provide a more complete solution as soon as possible.” A person in charge of Bosch believes that the intelligentization of automobiles cannot stop and is a general trend. Alan Tauber, vice president of General Motors' global R&D department, talks about the development of cars in the next 10 to 15 years. He said that in such a car-interactive world, cars can immediately "see" or "feel" the road. Other cars, based on network connectivity, will be more secure in the future.

Since it is impossible to resist the historical trend of intelligence, what needs to be done is to improve it as much as possible and give it a certain amount of time and tolerance. However, for auto companies, the most urgent thing now is to embrace this historical opportunity.