Beijing Automotive Services Department to Serve APEC International Marketing
December 18, 2022
The Beijing APEC conference, which has attracted much attention, is gradually opening up. The Beijing Automotive Group will become the highest-level special sponsor of the 2014 APEC meeting. Its own-brand passenger cars and commercial vehicles will become official vehicles for the 2014 APEC meeting. According to a related person from the Beijing Automotive Industry Group, the sponsored vehicles are provided by three companies including Beijing Automotive, Foton Motor, and Beijing New Energy Automobile.
2014 coincided with the 25th anniversary of the establishment of APEC. The hosting of the 2014 APEC meeting in Beijing is also very important in terms of its political significance. It is considered to be a meaningful historical node for future cooperation in the Asia-Pacific region. It is understood that the Beijing municipal government attaches great importance to the work of the APEC conference on the protection of services and regards the 2014 APEC meeting as another major event after the 2008 Olympic Games and the 60th anniversary of the founding of the country in 2009. To prepare for the APEC meeting, the Central Committee established a preparatory committee, and Beijing also set up a leading group for preparatory work. Before the APEC leaders summit is held, a series of meetings will be held.
In order to smoothly serve the agenda of the conference, BAIC internally coordinated several departments and set up a special working group. The entire series of products will be unveiled at the Beijing APEC meeting. The number and scale of the meetings will be unprecedented.
To this end, BAIC has formulated a rigorous and comprehensive safeguard plan to ensure the safety and service satisfaction of the APEC conference car and ensure "failsafe". According to the Beiqi Group, the internal control plan for the APEC conference car and the conference car backup plan have been formulated to fully cooperate with the city's preparatory office in the vehicle operations. It is embodied in: production preparation → PDI testing → driver training → vehicle delivery → running-in drill → on-line inspection → storage storage → conference vehicle security → session service operation guarantee.
Looking back at the past, whether it is the Shanghai APEC conference, the 2008 Beijing Olympic Games, or the 2010 Shanghai World Expo, China's auto brands have little chance of making their debut. In 2001, Fengshen Shenzhen, which had not yet fully cooperated with Nissan, and Shanghai General Motors, which was established several years ago, its second-generation Bluebird and Buick models became sponsored vehicles of the Shanghai APEC Conference (Asia-Pacific Economic Cooperation Conference), with traces of strong foreign brands. The car, to seize the world-class marketing stage.
And the main sponsors are spending their time at home, often missing the opportunity to improve their international brands. Beijing Auto’s “Achievement of the highest level of special sponsorship” Beijing APEC meeting is a powerful change in China’s auto brand marketing. Objectively, Chinese auto brands have not been growing for a long time. Sponsoring high-profile events such as the Olympics, World Expo and APEC meeting requires more product quality, coordination and commanding, and service guarantee. In fact, it is the “soft power” of the enterprise. The assessment.
Electric vehicle "green moving" APEC Beiqi "eating crabs"
President Xi Jinping is concerned about the development of new energy vehicles and emphasizes that the automotive industry is an industry with a large market, high technological content and a highly refined management. The development of new energy vehicles is the only way for China to move from a large automobile country to a powerful automobile country. It is necessary to increase R&D. We will study the market carefully, make good use of living policies, and develop products that meet various needs, making it a strong growth point.
An important highlight of Beiqi's sponsorship of the APEC conference car is the participation of new energy vehicles (pure electric). This will also be the first time that APEC will launch an electric car. Beiqi New Energy Automobile Co., Ltd. will fully participate in the management and service of the conference car. .
So far, BAIC New Energy has achieved a phased success in the private consumption market. As of April of this year, BAIC New Energy already has more than 3,000 products in use in leasing, government services, leasing, driving schools, postal courier, enterprise logistical support, and personal vehicles. The total operating mileage is nearly 30 million kilometers, and the highest number of days on the bicycle Mileage 300 kilometers, and successfully achieved no major fault operation. Moreover, in 2013, BAIC New Energy Automobile achieved a market share of 25.55% in the national market.
In the interview, Han Yonggui, Vice President of BAIC Group, talked about many experiences in the promotion of electric vehicles. The capability of system construction can not be ignored: New energy vehicles should be built from the perspective of the entire industry chain. This includes: the guarantee of the level of parts and components, the market-based approach of flexible and innovative mechanisms, active external cooperation, and demonstration operations based on government and industry.
Compared with the Beijing Automotive New Energy Service APEC meeting, it has formed a relatively mature management process in the consumer use assurance link. Concerning consumers' mileage concerns, Beijing Automotive New Energy Marketing Team launched a “housekeeper” worry-free service that pioneered the industry, installed charging posts for customers free of charge, and promised a free installation process from application to power-up within 10 working days. , to provide customers with a one-stop solution for purchase, use and maintenance. In response to vehicle maintenance issues, Beiqi New Energy promised to achieve a total vehicle of 3 years/60,000 kilometers, with core components of 6 years/ 150,000 kilometers warranty. 5 years / 100,000 km maintenance free of charge, service stations charge free.
APEC to build commercial-quality Fukuda Exhibition Chinese style <br> <br> though China's auto industry started late, but the development is very rapid. Commercial vehicles are also the pioneers of the Chinese auto industry. Naturally, they must seize this opportunity to conduct international marketing and enhance their influence. Futian's service of APEC is a model for commercial vehicles in China.
Fukuda has served as a service guarantee vehicle to assist the national volleyball team in the London Olympics, transporting rockets from the Shenzhou 5 to the Shenzhou 10 rocket, assisting the Chinese Antarctic scientific expedition team in the Antarctic, and establishing a 60-year float parade. It is inseparable from the good reputation and quality of the past.
Bei Xiangyin, deputy general manager of Beiqi Foton Motor Co., Ltd., said that Futian provided APEC conference vehicles that met the Euro V emission standards and introduced new energy buses, including buses, ranging in size from 30 to 50 seats. Light commercial vehicles, from 7 to 14 seats. This type of vehicle arrangement can meet different requirements during the conference. In order to ensure emergency needs, each model offered here also reserves 20% of the guaranteed vehicles. ”
This time, Foton Motor will provide full-service APEC series of meetings including products such as the Mongolian Parker S-class, Mongolian Parker E-class, G7 and Ouhui Bus. The Mongolian Parker S and E grades can meet the national V emission standards and Europure can meet the national IV emission standards, fully ensuring green services and fully complying with the APEC quality requirements. The first batch of 55 vehicles delivered will take the lead in meeting with you. Showcasing the elegance of China's commercial vehicles on APEC's international marketing platform.
Shenyang Zhongda Huanxin Refrigeration Technology Co., Ltd.
